Portfolio of Logo design and corporate identity
After over 20 years in business, the Cambridge Human Resource Group decided to update their logo. The old version was only a logotype, and the one distinguishing element was a dot in the A. Visible Logic showed a wide variety of logo ideas and Cambridge chose one that is fairly abstract and played off of the dot.
Visible Logic also designed the letterhead materials including: stationery, envelopes, business cards, a newsletter template and mailing labels.
Next, Visible Logic designed printed marketing materials which included a folder and inserts. Each insert highlighted one of Cambridge's services. Thes inserts were designed to be used alone, or could be grouped together in the cover folder.
The final piece of the new branding was development of an updated corporate web site. Visible Logic continued with the same color palette and design elements as the printed pieces.
See more about the web site design in our web portfolio.
