Well-Fit is a triathlon coaching company. They wanted a logo that expressed the "3" of triathlon without the overused swim, bike & run reference. The colors evoke the air, water, and land that is part of the event.
Their brand extends to workout and racing apparel. Right down to the water bottles, Visible Logic helped Well-Fit build it's identity.
Visible Logic also designed the Well-Fit web site as well as the site for their elite racing team. See more about the web site design in our web portfolio.