Portfolio of Logo design and corporate identity
The Energy-Smart Pricing Plan allows residential ComEd customers to preview real-time energy pricing. Based on this pricing, customers may choose to alter their energy usage—generally through lowering thermostats at night or reducing air conditioner uage during the day. The logo expressed that idea in graphic form.
Visible Logic created a complete branding solution with both promotional and educational printed materials. Also, a web-site-let was developed to explain the program and link participants to the key pricing data. Visible Logic provided HTML templates, CSS style sheets, and key graphics to the client's in-house web team who completed the project.
