marketing brochures, catalogs, and other printed materials
Callinectes Boatworks Flyer
Callinectes is a Maine-based boatbuilder who designs and builds Runabouts that feature classic styling, but modern boatbuilding techniques. Visible Logic helped them to write a "brand story" that allowed them to talk about these benefits in a way that is compelling to the buyer. The graphic feel of the brochure was a combination of nostalgic with a modern twist.
Front cover, interior spread 
